Vitto Vision

We want to bring tasty, accessible Italian food to tables around the world — making it easy for everyone to enjoy the warmth and creativity of Italian cuisine, every day.

At Vitto, we blend traditional Italian values with a new generation of food innovation, designed for modern habits, faster rhythms and evolving global tastes.

DELICIOUS
AUTHENTIC
TRADITIONAL
FLAVOURFUL
BALANCED

Vitto Values

ITALIAN

At the heart of everything we do is a celebration of all things Italy.
The Vitto range is inspired by the best of Italian ingredients, recipes and culture — bringing an authentic Mediterranean flair to today’s food landscape, wherever you are in the world.

FUN

Vitto is an expression of Italian passion for food, for life, for colour. From vibrant packaging to feel-good flavours, every detail is designed to inspire creativity in the kitchen and joy around the table.
Because expressing your Italian side should always feel good.

COMMUNITY

We believe in the power of food to bring people together.
Inspired by the Italian way of sharing meals, Vitto supports a global sense of community — where good food means good company, wherever you are.
It’s about taste, togetherness, and moments that matter.

A tavola
non si invecchia*

*At the table you don't get old

DELICIOUS
AUTHENTIC
TRADITIONAL
FLAVOURFUL
BALANCED

Vitto's Voyage

Since 2021, Vitto has been sharing the joy of Italian flavours beyond borders — starting in Japan and expanding across Europe and Asia.
From early launches to new partnerships, we’re constantly learning, adapting and growing — always with Italian taste at heart.

Italian ladyfingers – sponge biscuits for tiramisu and desserts

Vitto product - Tomato Puree duble concentrate

Vitto Milestone Desktop - 2021 Launched in Japan - 2023 Product range expanded - 2024 Launched in the UK

Tomato & basil sauce – Vitto jar front view

Green Pesto sauce – Vitto jar front view

Arrabbiata spicy tomato sauce – Vitto jar front view

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